California Table Grapes

The California Table Grape growers pool resources to brand and promote their crops under the California Table Grapes Commission. Our job was to extoll the goodness of fresh California Grapes. Each year we visited growers, hiked between the trellises and sampled right from the vine.

Media: Trade magazine, radio, outdoor
California Grapes: Share the simple pleasure.

When the client requests some sunny songs to fill out their radio spots, you grab a guitar, a friend that knows music a lot better than you, and commence to writing. Oh, and to sell these, you'll have to sing for your supper...live, in front of a crowded conference room in Palm Springs. The spots were made at Bogas Productions in San Francisco, featuring a live studio band with serious chops. It's silly, but fun.